Emerging Markets

PVL can help your business succeed in the emerging markets through developing your understanding of the opportunities and challenges for doing business in these countries.

We can help you to adapt your business model for success based on our experience of addressing some of the key questions you have, such as:

Where do the major opportunities exist for western media and creative companies?
Where are the investment opportunities?
How are these opportunities likely to develop over the next 12 months to 2 years?
What are the pitfalls for western media and creative companies operating with the emerging markets?
Do you have the right investment infrastructure to benefit from the emerging markets growth rates?

We can help you develop appropriate market entry strategies, find the right strategic partners for your business, raise the profile of your company, facilitate connections with senior government officials and the private sectors; and create an environment where companies, like yours, are able to do business deals.

PVL will leverage its networks of relationships with the western media and creative industries and extensive experience and understanding of the emerging markets media industries in India, China, Singapore, United Arab Emirates, Nigeria and South Africa to support your business.

PVL Services include:

Business Review
We review your business, products and services and help you to developing an evidence based approach to your international activities which is informed by an analysis of the market, challenges to entry, competition and the opportunities for strategic and sustainable partnerships.

Market Analysis
Develop your understanding and skills to succeed in the emerging markets through bespoke seminars, workshops, roundtable discussions and conferences with sector experts sharing case studies and war stories of the challenges of doing business in these countries.

Strategic Partnership
Make introductions to the captains of business and government elite, identify potential partners with the most synergy in terms of brand, content, professional practice, and finance. Based on this we will conduct in depth due diligence of the partners, negotiate and help to close the partnership agreement.

Relationship Management
Provide ongoing support with relationship management.

Communications
Develop your understanding of business management, working and communication styles for doing business with culturally diverse audiences and markets.

Mentoring
Work with Boards, Executives and Senior Management to develop their skills to succeed in the emerging markets.

PVL Clients

A full detailed list of clients and case studies can be obtained on request. Here are few examples of client case studies:

ITN Source: Market Entry Strategy and New Customers in India

Promoted ITN Source, world’s leading provider of motion picture archive material to the Indian market
Introduced their products and services (including archive footage, clips on demand, compilation, education clip library, online advertising, music and video) to the chief executives of the major broadcasters, media production companies, online publishing, corporate, education and government heritage institutions
Produced a market entry research report giving them an overview of the demand for such content across the market segments, identifying the addressable market and analysis of the competition.

ITN Source is the world’s leading provider of motion picture archive material and the gateway to over 1 million hours of iconic footage and inspirational motion imagery captured over three centuries.

Their archive is comprised from globally renowned broadcasters and film makers including ITN, Reuters, ITV, Granada, Fox Movietone, Fox News, Setanta Sports News, HUTC, Nine News, Blacklight, AIN and CFAN.

Further information about ITN Source

Testimonial

“Parminder provided ITN Source with a valuable market entry research report that reviewed the addressable markets for our products and services. Following from that Parminder worked as our agent to make introductions to the key players in broadcast and production businesses across India.” Paul Tuvey, Head of International Sales, ITN Source

Goldsmiths, University of London: Strategy Report for engaging with the Indian Education Sector

Produced a strategy report to support Goldsmiths to take advantage of the opportunities offered by the growing Indian education sector, in particular the Indian University and Higher Education Institutions for collaboration, partnerships, and programme development and student recruitment
Identified a wide range of government and private sector education institutions for Goldsmiths to develop long term, sustainable and strategic partnerships
Provided an analysis of the Indian education market, size and value; the preferred methods of engagement with India; the potential student groups for Goldsmiths; and understanding the value of education to parents, the primary funders of private education
Presented selected case studies of the approach taken by the other UK higher education institutions towards the Indian market and provided information about the UK India Government initiatives for higher education, skills and training.

Further information about Goldsmiths, University of London

Testimonial

"We found Parminder Vir's detailed knowledge of educational, political and cultural trends in India invaluable in assisting Goldsmiths in further developing its international strategy in this key region." Professor Simon McVeigh, Deputy Warden, Goldsmiths, University of London

Parminder Vir OBE Emerging Markets Speaker