"If our racial equality action plan is successful it will be due in no small part to the disarming frankness, determined pragmatism, and great charm that Parminder brought to our table from the word go."

"MTV Networks is an organization that runs off creativity, so we've always regarded diversity as one of our founding principles - it's absolutely vital for us to be able to draw from the widest possible pool of skills, experiences and viewpoints. In 2003 we set up a Pan-European Council to help us formally identify our diversity objectives and, later, brought Parminder on board to help us devise a strategy to realize them. Here in the UK, Parminder’s considerable media experience helped us devise an ambitious but achievable plan that reflects the highly specific needs of our sector and our company. That plan is already bearing fruit, to the benefit of our people, our viewers and our business, reinforcing our commitment to diversity and our belief that it remains one of the pillars of our long-term success."

"Parminder has a refreshing attitude to Diversity.  It is not just a tick box exercise for Parminder, it runs so much deeper.  It is about the fabric of what we do, how we treat one another and what impact a diverse company has on the bottom line."

"Parminder possesses very strong strategic business skills which coupled with her passion for equality are invaluable in a 21st century creative industries business environment.  As a board member of the Film Council, Parminder played a pivotal role in ensuring that equality and diversity commitments were fully integrated into every aspect of the organisation's activities

During her time on the Board of the UK Film Council, I also witnessed at first hand Parminder’s knowledge in depth about international and co-production issues as they relate to the global film industry.”

"Parminder is very smart, very tenacious, very committed, very entrepreneurial and very good company."